by Dr. Rick Goodman | Oct 21, 2015 | Business Success, Continuing Education, Sales & Branding
The practice of law can be a cutthroat business—and if you want your law firm to stand apart from the competition; you’re going to have to invest in some branding. You’re going to have to tell a story about your firm; to provide a hook with which consumers can...
by Dr. Rick Goodman | Oct 15, 2015 | Business Success, Continuing Education, Customer Service, Personal Development, Sales & Branding, Sales Success
Training your employees doesn’t just make them more proficient in what they do. It makes them more engaged. It helps them feel more valued, and thus happier at work. It shows that you’re investing in their future, and it empowers them to do their work confidently....
by Dr. Rick Goodman | Oct 7, 2015 | Continuing Education, Customer Service, Human Resources, Personal Development
There is a lot of talk about how younger employees differ from older generations—how millennials are distinct from Generation X members and from Baby Boomers. One of the key distinctions is this: More than any previous generation, younger workers desperately want to...
by Dr. Rick Goodman | Sep 30, 2015 | Continuing Education, Customer Service, Sales & Branding
It’s hard to overstate the importance of a website to a law firm. While it’s true that traditional marketing avenues, like the Yellow Pages and freeway billboards, still have value, they’re really no match for the power of Google. These days, it’s incredibly easy for...
by Dr. Rick Goodman | Sep 22, 2015 | Continuing Education, Sales & Branding, Sales Success
Can social media marketing provide small business owners a significant return on their investment? You’d better believe it can—assuming, of course, that you’re investing wisely. One of the biggest investments you will make in social media marketing is the investment...
by Dr. Rick Goodman | Sep 17, 2015 | Business Success, Continuing Education, Customer Service, Personal Development
The most effective forms of employee development tend to happen on the job—in the actual workplace. Being in a work environment brings focus and seriousness to the training process, and also emphasizes the practicality of it. Employees who learn while they are at work...
by Dr. Rick Goodman | Sep 11, 2015 | Personal Development
Sooner or later, all of us need advice, guidance, or a bit of constructive feedback—and one of the best ways to obtain those things is through an ongoing relationship with a professional mentor. While many of us dream of mentorship, though, not all of us know how to...
by Dr. Rick Goodman | Sep 2, 2015 | Business Success, General, Personal Success, Sales & Branding, Sales Success
There are a lot of law firms in the world—so why should anyone choose yours? In some ways, that’s the fundamental question that all marketing seeks to answer, but the problem of distinction is all the more acute for young firms. When you’re just starting out, you’re...
by Dr. Rick Goodman | Aug 27, 2015 | Business Success, Customer Service, Personal Success, Sales & Branding, Sales Success
Cold calling isn’t necessarily anyone’s favorite part of business ownership—but even in the days of inbound marketing and online commerce, cold calling remains a necessity. Hopefully, you have a team of sales professionals who are comfortable with the cold call, and...
by Dr. Rick Goodman | Aug 21, 2015 | Business Success, Customer Service, Sales & Branding
Your law office is more than just a workspace; it’s also an important component in your corporate branding. So while you certainly want to have a space that lends itself to collaboration and to productivity, you also need to think of your law office like you would a...
by Dr. Rick Goodman | Aug 13, 2015 | Business Success, Customer Service, Financial Success, Human Resources, Sales Success
Today’s consumers are, in many ways, more demanding than ever. They don’t just want a superior product or an exemplary service. They want personalized attention. They want connection. They want to feel like they’re being valued—and that is as true for your accounting...
by Dr. Rick Goodman | Aug 5, 2015 | Continuing Education, Human Resources
A medical practice is a fast-paced, high-stress environment—and sometimes, tempers can flare among employees and providers. Moreover, the patients who come in and out are often feeling poorly and/or dealing with insurance company frustrations. All told: Conflicts can...
by Dr. Rick Goodman | Jul 29, 2015 | Business Success, Continuing Education, Customer Service, Human Resources, Personal Development, Personal Success, Sales & Branding, Sales Success
Do you find seminar and workshop attendance to be helpful for your own professional enrichment—or do you generally find it to be a waste of your time? Do you learn interesting things that you can actually apply to your daily professional life—or is it purely...
by Dr. Rick Goodman | Jul 23, 2015 | Business Success, Continuing Education, Human Resources, Personal Development, Sales Success
Are you growing, each and every day? Not just physically, but intellectually? Are you actually getting smarter, more knowledgeable, and more comprehensive in your understanding of the world and your place within it? This level of personal enrichment is hard to come...
by Dr. Rick Goodman | Jul 15, 2015 | Business Success, Customer Service, Personal Development, Sales & Branding, Sales Success
Customer service is an essential for business success. You won’t grow your business unless you bring in new customers—and you won’t win over customers unless you can provide them with a consistently positive experience. That’s one of the reasons why ACES provides so...
by Dr. Rick Goodman | Jul 9, 2015 | Business Success, Sales & Branding
How can accountants use the latest digital marketing tools and techniques to engage their clients and foster meaningful, ongoing dialogue and customer loyalty? The answer lies in understanding just how vastly marketing has changed in recent years. The Internet has not...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | Jun 25, 2015 | Business Success, Continuing Education, Sales & Branding
These days, most businesses have engaged in some form of social media marketing—but some face steeper challenges than others. Case in point: Law firms can benefit greatly from embracing social networking as a marketing avenue, yet they also face some significant risks...
by Dr. Rick Goodman | Jun 19, 2015 | Business Success, Continuing Education, Human Resources
Is the ability to communicate clearly something you’re born with, or something you learn? It’s probably a little bit of both. Some people are just naturally better communicators than others. At the same time, communication skills can be honed, fostered, and refined....
by Dr. Rick Goodman | Jun 10, 2015 | Continuing Education
What’s the difference between a great idea for a business and an actual great business? Simple: Sales. Your sales team is the backbone of your company; without them, you don’t have a business, but just the shell of a business, the outline of a business—the idea of a...
