Description
Benefit StatementAre you wondering where to start with social media, or maybe where to go next? As social media continues to evolve rapidly, many financial institutions and marketing teams struggle to leverage social media effectively. Do you have measurable goals for your social media efforts that align with strategic goals? Are your efforts generating results that substantiate the investment? This course will cover a range of social media best practices specific to the banking industry.
Date: 2022-11-10 Start Time: End Time:
Learning Objectives
Social Media Oversight and Management
• Legal and Compliance Obligations for Financial Institutions
• FTC Act
• Dodd-Frank
• TILA and Regulation Z
• Other State and Federal Guidelines
• Risk Management Objectives
• Controlling and Managing Regulatory, Reputational, and Compliance Risk
• Demonstrating an Adequate Compliance Program
Key Legal Issues
• Background of Federal and State Regulations
• MAP Rule
• UDAP/UDAAP
• SAFE Act
• Fair Lending Concerns
• People-Based Advertising
• Use of Social Media as a Means of Fair Advertising
• Avoiding Redlining and Unintended Consequences
• Advertising and Marketing Issues
• Space-Limited Advertisements and Posts
• FTC Guidance
• National Labor Relations Act and Social Media
• Ability to Monitor Employees Is Limited
RESPA and Kickbacks
• Section 8 – Prohibitions Against Kickbacks
• Overview
• Use of Social Media to Confer a Benefit to the Other
• Endorsements and Referrals
• What Is Considered Acceptable Online Conduct?
• Endorsements and Likes
• Promotion of Third Parties in Social Media Posts
CLE (Please check the Detailed Credit Information page for states that have already been approved) ,Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.
David K. Stein-Taft, Stettinius & Hollister, LLP
