Description
Stay up to date on the everevolving laws and regulations governing prize promotions.Many businesses are attracted to social media and mobilebased sweepstakes and contests because they present a practical method of consumer engagement. These promotions present challenges that may likely be overlooked by the unwary. This topic will help educate attorneys on the basics of sweepstakes and contests law, which is regulated by Federal law and in all 50 states. This material will also address the unique issues presented when running a social media or mobilebased contest or sweepstakes, including handling of usergenerated content, privacy concerns, social media platform requirements, and will address the need to consider the myriad laws and regulations governing these promotions.
Date: 2024-08-15 Start Time: End Time:
Learning Objectives
Sweepstakes and Contests
• Review Laws Implicated
• Explain and Examine Gambling Laws
• Explain and Examine Lottery Laws
Games of Chance
• Review Aspects of Prize, Chance and Consideration
• Review Alternate Method of Entry Requirements
• Review Registration and Bonding Requirements
Skill Contests
• Analyze Aspects of Skill
• Compare Differences Between Chance and Skill Promotions
Official Rules and Advertising
• Explain Purpose of Official Rules
• Review Terms Needed in Official Rules
• Review Terms Needed in Advertising
Privacy
• Review Relevant Privacy Laws
• Distinguish Marketing to Children
Marketing
• Review Mobile Marketing Guidelines
• Address Specific Issues With Regard to Product Reviews, Text to Win, In-Game Contests, and Social Media Sweeps
• Explain Relevance of Endorsements
• Provide Cause Marketing Tips
Review Relevant Problematic Promotion Examples
CLE (Please check the Detailed Credit Information page for states that have already been approved) ,NALA ,Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.
Rob Laplaca-Verrill Dana, LLP
