by Dr. Rick Goodman | Oct 21, 2015 | Business Success, Continuing Education, Sales & Branding
The practice of law can be a cutthroat business—and if you want your law firm to stand apart from the competition; you’re going to have to invest in some branding. You’re going to have to tell a story about your firm; to provide a hook with which consumers can...
by Dr. Rick Goodman | Oct 15, 2015 | Business Success, Continuing Education, Customer Service, Personal Development, Sales & Branding, Sales Success
Training your employees doesn’t just make them more proficient in what they do. It makes them more engaged. It helps them feel more valued, and thus happier at work. It shows that you’re investing in their future, and it empowers them to do their work confidently....
by Dr. Rick Goodman | Oct 7, 2015 | Continuing Education, Customer Service, Human Resources, Personal Development
There is a lot of talk about how younger employees differ from older generations—how millennials are distinct from Generation X members and from Baby Boomers. One of the key distinctions is this: More than any previous generation, younger workers desperately want to...
by Dr. Rick Goodman | Sep 30, 2015 | Continuing Education, Customer Service, Sales & Branding
It’s hard to overstate the importance of a website to a law firm. While it’s true that traditional marketing avenues, like the Yellow Pages and freeway billboards, still have value, they’re really no match for the power of Google. These days, it’s incredibly easy for...
by Dr. Rick Goodman | Sep 22, 2015 | Continuing Education, Sales & Branding, Sales Success
Can social media marketing provide small business owners a significant return on their investment? You’d better believe it can—assuming, of course, that you’re investing wisely. One of the biggest investments you will make in social media marketing is the investment...
