by Dr. Rick Goodman | Jul 9, 2015 | Business Success, Sales & Branding
How can accountants use the latest digital marketing tools and techniques to engage their clients and foster meaningful, ongoing dialogue and customer loyalty? The answer lies in understanding just how vastly marketing has changed in recent years. The Internet has not...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | Jun 25, 2015 | Business Success, Continuing Education, Sales & Branding
These days, most businesses have engaged in some form of social media marketing—but some face steeper challenges than others. Case in point: Law firms can benefit greatly from embracing social networking as a marketing avenue, yet they also face some significant risks...
by Dr. Rick Goodman | Jun 19, 2015 | Business Success, Continuing Education, Human Resources
Is the ability to communicate clearly something you’re born with, or something you learn? It’s probably a little bit of both. Some people are just naturally better communicators than others. At the same time, communication skills can be honed, fostered, and refined....
by Dr. Rick Goodman | Jun 10, 2015 | Continuing Education
What’s the difference between a great idea for a business and an actual great business? Simple: Sales. Your sales team is the backbone of your company; without them, you don’t have a business, but just the shell of a business, the outline of a business—the idea of a...
