by Dr. Rick Goodman | Mar 25, 2015 | Continuing Education, Sales & Branding, Sales Success
If you spend any time at all reading marketing blogs, then you’re surely familiar with the term content marketing—but do you really know what it means, and all that it entails? Content marketing is sometimes described as selling without selling. The idea here is that...
by Dr. Rick Goodman | Mar 19, 2015 | Business Success, Continuing Education, Financial Success, Personal Development
You may never have been to business school, and that’s fine. Plenty of entrepreneurs find success with little or no formal business training. With that said, taking some courses in accounting can be advantageous on a number of levels. It’s not mandatory, but it can...
by Dr. Rick Goodman | Mar 13, 2015 | Business Success, Human Resources, Personal Development
Effective team building begins with smart hiring. It’s important for any business to have policies and standards in place, ensuring the right people are hired; and that if the wrong people are being hired, corrections are promptly made to the hiring process. Of...
by Dr. Rick Goodman | Mar 3, 2015 | Continuing Education, Customer Service, Human Resources
Does your company provide a satisfactory customer experience? Hopefully the answer to that is yes, but it’s important for business owners to stop, really think about this question, and take its implications seriously. Your kneejerk response may be to say that yes,...
by Dr. Rick Goodman | Feb 24, 2015 | Business Success, Continuing Education, Human Resources, Personal Development
Legal professionals are required to pursue continuing education credits; taking CLE courses can sometimes seem obligatory, perhaps even burdensome—a hoop to jump through in order to continue practicing law. This attitude is less than helpful, though, and in fact it...
