by Dr. Rick Goodman | Nov 17, 2016 | Continuing Education, Integrated Marketing, Leadership Success, Sales & Branding
Whether you’re building your company’s first-ever website or simply giving a face lift to your old one, collaboration with your designer is key. You likely have a vision for how your new site should look, or at least some notion of how the site should reflect your...
by Dr. Rick Goodman | Nov 11, 2016 | Business Success, Continuing Education, Laws of Success, Leadership Success, Personal Development
Aristotle famously wrote that excellence is a habit; not a one-time thing, but the accumulation of all the daily practices and rituals you form. In other words, excellence is something that you’re always pursuing, even during your down time and your behind-the-scenes...
by Dr. Rick Goodman | Nov 3, 2016 | Business Success, General, Integrated Marketing, Sales & Branding, Sales Success, Technology
What are the most significant days left on the 2016 calendar? There’s Thanksgiving, of course, and also Hanukah, Christmas, and New Year’s Eve. But don’t forget about the year’s big shopping days as well—Black Friday first, followed by Cyber Monday. The latter is the...
by Dr. Rick Goodman | Oct 26, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Every business wants its company to be prominently featured in Google search results, and Google, in turn, wants to provide users with relevant search result listings. For businesses to achieve their goal, it’s really just a matter of helping Google achieve its...
by Dr. Rick Goodman | Oct 21, 2016 | Business Success, Customer Service, Integrated Marketing, Sales & Branding, Sales Success
What’s the difference between a great experience with an accounting firm and a slightly dissatisfying one? The answer, according to most CPA clients, has little to do with the actual accounting work and everything to do with communication. Clients like to feel like...
