by Dr. Rick Goodman | Jun 9, 2020 | Bankruptcy, Continuing Education
Business owners throughout the United States are discovering the importance of protecting their businesses because of the Corona virus pandemic. Protecting your business in the age of COVID-19 involves patience including developing a strategic plan for success. As...
by Dr. Rick Goodman | Jun 4, 2020 | Bankruptcy
Discover how to protect your clients from small and medium sized business bankruptcies that are increasing in the United States due to the COVID19 Pandemic.Renowned bankruptcy attorney Alan Hochheiser of Maurice Wutscher LLP will discuss how you can protect your...
by Dr. Rick Goodman | Dec 8, 2016 | Business Success, Laws of Success, Success and Prosperity
The holiday season can be tricky. On the one hand, it’s one of the busiest times of the year for many companies—depending on the products and services you sell. On the other hand, distractions abound, and it can be hard to stay motivated when there is a new party or...
by Dr. Rick Goodman | Dec 1, 2016 | Business Success, Continuing Education, Personal Development, Success and Prosperity
For accountants, no two career paths are ever quite the same. There are plenty of places you can turn for work, but for many accountants, the dream is to work for a major firm—if not one of the Big 4, then at least a larger CPA firm that plays on roughly the same...
by Dr. Rick Goodman | Nov 23, 2016 | Business Success, General, Millenials, Personal Development, Personal Success, Success and Prosperity
The elevator pitch is one of the most valuable marketing assets your company will ever have. Being able to convey what you do—what unique value proposition you offer—in 30 seconds or less is critical, because frankly, 30 seconds is all a lot of people will be willing...
by Dr. Rick Goodman | Nov 17, 2016 | Continuing Education, Integrated Marketing, Leadership Success, Sales & Branding
Whether you’re building your company’s first-ever website or simply giving a face lift to your old one, collaboration with your designer is key. You likely have a vision for how your new site should look, or at least some notion of how the site should reflect your...
by Dr. Rick Goodman | Nov 11, 2016 | Business Success, Continuing Education, Laws of Success, Leadership Success, Personal Development
Aristotle famously wrote that excellence is a habit; not a one-time thing, but the accumulation of all the daily practices and rituals you form. In other words, excellence is something that you’re always pursuing, even during your down time and your behind-the-scenes...
by Dr. Rick Goodman | Nov 3, 2016 | Business Success, General, Integrated Marketing, Sales & Branding, Sales Success, Technology
What are the most significant days left on the 2016 calendar? There’s Thanksgiving, of course, and also Hanukah, Christmas, and New Year’s Eve. But don’t forget about the year’s big shopping days as well—Black Friday first, followed by Cyber Monday. The latter is the...
by Dr. Rick Goodman | Oct 26, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Every business wants its company to be prominently featured in Google search results, and Google, in turn, wants to provide users with relevant search result listings. For businesses to achieve their goal, it’s really just a matter of helping Google achieve its...
by Dr. Rick Goodman | Oct 21, 2016 | Business Success, Customer Service, Integrated Marketing, Sales & Branding, Sales Success
What’s the difference between a great experience with an accounting firm and a slightly dissatisfying one? The answer, according to most CPA clients, has little to do with the actual accounting work and everything to do with communication. Clients like to feel like...
by Dr. Rick Goodman | Oct 12, 2016 | Business Success, Integrated Marketing, Leadership Success, Sales & Branding, Sales Success
As a business owner, you probably understand the importance of producing content. You’ve certainly read all the articles about content marketing and its impact on the consumer, and you know that, in order to succeed in today’s world, your business has to develop its...
by Dr. Rick Goodman | Oct 7, 2016 | Continuing Education, Laws of Success, Personal Development
Even after ample legal training and classroom work, actually appearing in court for the first time can be a little intimidating. If you’re a young attorney who’s facing this prospect right now, the first thing I want you to know is that you’re not alone in feeling...
by Dr. Rick Goodman | Sep 29, 2016 | Business Success, Laws of Success, Leadership Success, Personal Success
Meditation gets a bad rap sometimes. For many of us—especially those of us who are more goal-oriented and practically-minded—meditation has the connotation of something a little soft, a little nebulous, a little frivolous. You may not have anything against it per se,...
by Dr. Rick Goodman | Sep 22, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales & Branding
It’s no exaggeration to say that apps are critical to Internet use. Consider this: The average American now accesses the Web primarily through mobile devices, not desktop or laptop computers. Apps provide the most seamless possible mobile experience, streamlining...
by Dr. Rick Goodman | Sep 14, 2016 | Business Success, Customer Relationships, Millenials, Success and Prosperity
Get ready to feel old. Just as some of us are starting to wrap our brains around the so-called millennial generation—who they are, what they bring to the table, how to engage with them effectively—it’s already time to start considering the next generation, Generation...
by Dr. Rick Goodman | Sep 8, 2016 | Business Success, Leadership Success, Personal Development
There’s nothing wrong with being busy, but when you’re constantly moving forward with full speed ahead—running yourself ragged, not letting your batteries have much of a chance to recharge—that can lead to problems. The main problem it can lead to is burnout, which...
by Dr. Rick Goodman | Aug 30, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Imagine this: There’s a man who needs legal help. He’s never engaged a law firm before, and isn’t entirely sure which attorneys to hire. So how does he decide? There are a lot of factors he might consider, but a lot of them are going to boil down to what he reads on...
by Dr. Rick Goodman | Aug 24, 2016 | General, Integrated Marketing, Millenials, Sales & Branding
It’s never been easier for companies large and small to hire people on a freelance basis. The Internet connects businesses to freelance entrepreneurs like never before—freelance artists, designers, writers, consultants, and more. Finding freelancers is simple, and...
by Dr. Rick Goodman | Aug 18, 2016 | Business Success, Customer Relationships, Integrated Marketing, Laws of Success, Sales Success
Over the last few years, I’ve become a real advocate for content marketing. I’ve seen for myself how effective it can be when done right. I’ve seen the results, both on my own behalf and on behalf of other brands. And along the way, I’ve noticed that content marketing...
by Dr. Rick Goodman | Aug 16, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales Success
Visibility is key for any business: Consumers are out there looking for answers to their problems, and you want to position your brand as the solution. As such, it’s important that your company can be found by those who are looking—and the place people are looking is...
