by Dr. Rick Goodman | Dec 8, 2016 | Business Success, Laws of Success, Success and Prosperity
The holiday season can be tricky. On the one hand, it’s one of the busiest times of the year for many companies—depending on the products and services you sell. On the other hand, distractions abound, and it can be hard to stay motivated when there is a new party or...
by Dr. Rick Goodman | Dec 1, 2016 | Business Success, Continuing Education, Personal Development, Success and Prosperity
For accountants, no two career paths are ever quite the same. There are plenty of places you can turn for work, but for many accountants, the dream is to work for a major firm—if not one of the Big 4, then at least a larger CPA firm that plays on roughly the same...
by Dr. Rick Goodman | Nov 23, 2016 | Business Success, General, Millenials, Personal Development, Personal Success, Success and Prosperity
The elevator pitch is one of the most valuable marketing assets your company will ever have. Being able to convey what you do—what unique value proposition you offer—in 30 seconds or less is critical, because frankly, 30 seconds is all a lot of people will be willing...
by Dr. Rick Goodman | Nov 11, 2016 | Business Success, Continuing Education, Laws of Success, Leadership Success, Personal Development
Aristotle famously wrote that excellence is a habit; not a one-time thing, but the accumulation of all the daily practices and rituals you form. In other words, excellence is something that you’re always pursuing, even during your down time and your behind-the-scenes...
by Dr. Rick Goodman | Nov 3, 2016 | Business Success, General, Integrated Marketing, Sales & Branding, Sales Success, Technology
What are the most significant days left on the 2016 calendar? There’s Thanksgiving, of course, and also Hanukah, Christmas, and New Year’s Eve. But don’t forget about the year’s big shopping days as well—Black Friday first, followed by Cyber Monday. The latter is the...
by Dr. Rick Goodman | Oct 26, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Every business wants its company to be prominently featured in Google search results, and Google, in turn, wants to provide users with relevant search result listings. For businesses to achieve their goal, it’s really just a matter of helping Google achieve its...
