by Dr. Rick Goodman | Jul 29, 2015 | Business Success, Continuing Education, Customer Service, Human Resources, Personal Development, Personal Success, Sales & Branding, Sales Success
Do you find seminar and workshop attendance to be helpful for your own professional enrichment—or do you generally find it to be a waste of your time? Do you learn interesting things that you can actually apply to your daily professional life—or is it purely...
by Dr. Rick Goodman | Jul 23, 2015 | Business Success, Continuing Education, Human Resources, Personal Development, Sales Success
Are you growing, each and every day? Not just physically, but intellectually? Are you actually getting smarter, more knowledgeable, and more comprehensive in your understanding of the world and your place within it? This level of personal enrichment is hard to come...
by Dr. Rick Goodman | Jul 15, 2015 | Business Success, Customer Service, Personal Development, Sales & Branding, Sales Success
Customer service is an essential for business success. You won’t grow your business unless you bring in new customers—and you won’t win over customers unless you can provide them with a consistently positive experience. That’s one of the reasons why ACES provides so...
by Dr. Rick Goodman | Jul 9, 2015 | Business Success, Sales & Branding
How can accountants use the latest digital marketing tools and techniques to engage their clients and foster meaningful, ongoing dialogue and customer loyalty? The answer lies in understanding just how vastly marketing has changed in recent years. The Internet has not...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | Jun 25, 2015 | Business Success, Continuing Education, Sales & Branding
These days, most businesses have engaged in some form of social media marketing—but some face steeper challenges than others. Case in point: Law firms can benefit greatly from embracing social networking as a marketing avenue, yet they also face some significant risks...
