by Dr. Rick Goodman | Aug 30, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Imagine this: There’s a man who needs legal help. He’s never engaged a law firm before, and isn’t entirely sure which attorneys to hire. So how does he decide? There are a lot of factors he might consider, but a lot of them are going to boil down to what he reads on...
by Dr. Rick Goodman | Aug 18, 2016 | Business Success, Customer Relationships, Integrated Marketing, Laws of Success, Sales Success
Over the last few years, I’ve become a real advocate for content marketing. I’ve seen for myself how effective it can be when done right. I’ve seen the results, both on my own behalf and on behalf of other brands. And along the way, I’ve noticed that content marketing...
by Dr. Rick Goodman | Aug 16, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales Success
Visibility is key for any business: Consumers are out there looking for answers to their problems, and you want to position your brand as the solution. As such, it’s important that your company can be found by those who are looking—and the place people are looking is...
by Dr. Rick Goodman | Aug 4, 2016 | Business Success, Continuing Education, Laws of Success
As hard as you work to be productive—to stay on your A-game, to block out distractions, to knock things off of your to-do list—the simple truth is this: We all have productivity blind spots. We all have things that sap our time and our attention, and in many cases we...
by Dr. Rick Goodman | Jul 28, 2016 | Business Success, Continuing Education, Laws of Success, Sales Success
Often, people become entrepreneurs because they are passionate about a particular product; because they are bored with the nine-to-five life; or because they want a lifestyle that affords them a bit more freedom and flexibility. All are perfectly valid reasons to...
by Dr. Rick Goodman | Jul 20, 2016 | Business Success, General, Sales & Branding
Over the last several years, you’ve doubtless heard plenty about content marketing—the idea that original blog, video, podcast, and social media content can engage users and qualify leads. Content marketing can certainly be effective, but of course that’s contingent...
