by Dr. Rick Goodman | Jul 23, 2015 | Business Success, Continuing Education, Human Resources, Personal Development, Sales Success
Are you growing, each and every day? Not just physically, but intellectually? Are you actually getting smarter, more knowledgeable, and more comprehensive in your understanding of the world and your place within it? This level of personal enrichment is hard to come...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | Jun 25, 2015 | Business Success, Continuing Education, Sales & Branding
These days, most businesses have engaged in some form of social media marketing—but some face steeper challenges than others. Case in point: Law firms can benefit greatly from embracing social networking as a marketing avenue, yet they also face some significant risks...
by Dr. Rick Goodman | Jun 19, 2015 | Business Success, Continuing Education, Human Resources
Is the ability to communicate clearly something you’re born with, or something you learn? It’s probably a little bit of both. Some people are just naturally better communicators than others. At the same time, communication skills can be honed, fostered, and refined....
by Dr. Rick Goodman | Jun 10, 2015 | Continuing Education
What’s the difference between a great idea for a business and an actual great business? Simple: Sales. Your sales team is the backbone of your company; without them, you don’t have a business, but just the shell of a business, the outline of a business—the idea of a...
by Dr. Rick Goodman | Jun 3, 2015 | Continuing Education, Sales & Branding, Sales Success
It doesn’t matter what kind of small business you run: A plumbing company, a marketing firm, an accounting office, or a dental practice. If you’re not also in the publishing business, then you’re missing out on some significant opportunities for lead generation,...
