by Dr. Rick Goodman | Apr 2, 2015 | Business Success, Continuing Education, Personal Success
What sets your law firm apart from the competition? No matter your niche or your geographic area, there are bound to be countless other law firms vying for the same clients as you. As in any industry, developing a competitive edge comes down to branding...
by Dr. Rick Goodman | Mar 25, 2015 | Continuing Education, Sales & Branding, Sales Success
If you spend any time at all reading marketing blogs, then you’re surely familiar with the term content marketing—but do you really know what it means, and all that it entails? Content marketing is sometimes described as selling without selling. The idea here is that...
by Dr. Rick Goodman | Mar 19, 2015 | Business Success, Continuing Education, Financial Success, Personal Development
You may never have been to business school, and that’s fine. Plenty of entrepreneurs find success with little or no formal business training. With that said, taking some courses in accounting can be advantageous on a number of levels. It’s not mandatory, but it can...
by Dr. Rick Goodman | Mar 3, 2015 | Continuing Education, Customer Service, Human Resources
Does your company provide a satisfactory customer experience? Hopefully the answer to that is yes, but it’s important for business owners to stop, really think about this question, and take its implications seriously. Your kneejerk response may be to say that yes,...
by Dr. Rick Goodman | Feb 24, 2015 | Business Success, Continuing Education, Human Resources, Personal Development
Legal professionals are required to pursue continuing education credits; taking CLE courses can sometimes seem obligatory, perhaps even burdensome—a hoop to jump through in order to continue practicing law. This attitude is less than helpful, though, and in fact it...
by Dr. Rick Goodman | Feb 18, 2015 | Business Success, Continuing Education, Sales & Branding, Sales Success
What’s the difference between a great business and a great idea for a business? The answer, in many ways, is sales. Having a great business concept is fine, but until you can actually make money off it—until you can convert people into paying customers—the concept...
