by Dr. Rick Goodman | Oct 21, 2016 | Business Success, Customer Service, Integrated Marketing, Sales & Branding, Sales Success
What’s the difference between a great experience with an accounting firm and a slightly dissatisfying one? The answer, according to most CPA clients, has little to do with the actual accounting work and everything to do with communication. Clients like to feel like...
by Dr. Rick Goodman | Jul 14, 2016 | Business Success, Customer Service, Laws of Success, Sales & Branding
We truly live in a golden age of resources. For the business owner, there’s no limit as to what you can find, discover, and learn, simply by seeking it out on Google. This is certainly true of marketing resources. Social media sites, email marketing platforms, and...
by Dr. Rick Goodman | Jun 15, 2016 | Business Success, Customer Loyalty, Customer Service, General, Integrated Marketing, Laws of Success, Leadership speaker, Leadership Success, Personal Success, Sales & Branding, Sales Success, Success and Prosperity, Technology
In the age of online commerce, you don’t actually get to speak with all of your customers face-to-face. In fact, you may not get to speak with any of them at all. That’s what makes your website so important. Your company website is sort of like an around-the-clock...
by Dr. Rick Goodman | May 11, 2016 | Business Success, Customer Loyalty, Customer Relationships, Customer Service
Every business owner loves receiving positive feedback. A glowing customer review, left on a site like Yelp, Facebook, or Angie’s List, can be an incredible affirmation. A negative review, meanwhile, tends to sting a little bit. Regardless of the tone or content of an...
by Dr. Rick Goodman | Mar 4, 2016 | Business Success, Customer Service, Human Resources
In any workplace, tension is bound to happen. Work can be stressful for the best of us, and personalities can clash over decisions both major and minor. Even if you carefully hire employees based on cultural fit and temperament, you shouldn’t be surprised when...
by Dr. Rick Goodman | Feb 3, 2016 | Business Success, Continuing Education, Customer Service, Financial Success, Personal Development
Many CPA firm owners worry about the looming threat of potential litigation—and understandably so. In the wake of the last decade’s major financial scandals, and increased regulatory burdens placed on accountants everywhere, there is less and less lenience shown...
