by Dr. Rick Goodman | Jul 15, 2015 | Business Success, Customer Service, Personal Development, Sales & Branding, Sales Success
Customer service is an essential for business success. You won’t grow your business unless you bring in new customers—and you won’t win over customers unless you can provide them with a consistently positive experience. That’s one of the reasons why ACES provides so...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | May 15, 2015 | Continuing Education, Customer Service, Human Resources, Personal Development, Sales & Branding
Most business leaders will at least pay lip service to the notion of team training—but when push comes to shove, how many are actually willing to invest in it? You can talk about the benefits of training all day every day, but many business owners are reluctant to...
by Dr. Rick Goodman | Apr 21, 2015 | Business Success, Customer Service, Human Resources
A lot of people really like the idea of a startup. They want to run a startup, work for a startup, or work with a startup. There is something almost mythic about the startup’s appeal, and most of that appeal comes down to culture: Startups have famously open-minded,...
by Dr. Rick Goodman | Apr 16, 2015 | Continuing Education, Customer Service, Human Resources, Personal Development
What’s the single most important factor in the success of a workplace team? Many would say that it’s communication. Certainly, as the team leader, you need to be communicating with your employees effectively; transparent communication ensures that your employees know...
by Dr. Rick Goodman | Mar 3, 2015 | Continuing Education, Customer Service, Human Resources
Does your company provide a satisfactory customer experience? Hopefully the answer to that is yes, but it’s important for business owners to stop, really think about this question, and take its implications seriously. Your kneejerk response may be to say that yes,...
