by Dr. Rick Goodman | Aug 30, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Imagine this: There’s a man who needs legal help. He’s never engaged a law firm before, and isn’t entirely sure which attorneys to hire. So how does he decide? There are a lot of factors he might consider, but a lot of them are going to boil down to what he reads on...
by Dr. Rick Goodman | Aug 24, 2016 | General, Integrated Marketing, Millenials, Sales & Branding
It’s never been easier for companies large and small to hire people on a freelance basis. The Internet connects businesses to freelance entrepreneurs like never before—freelance artists, designers, writers, consultants, and more. Finding freelancers is simple, and...
by Dr. Rick Goodman | Aug 18, 2016 | Business Success, Customer Relationships, Integrated Marketing, Laws of Success, Sales Success
Over the last few years, I’ve become a real advocate for content marketing. I’ve seen for myself how effective it can be when done right. I’ve seen the results, both on my own behalf and on behalf of other brands. And along the way, I’ve noticed that content marketing...
by Dr. Rick Goodman | Aug 16, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales Success
Visibility is key for any business: Consumers are out there looking for answers to their problems, and you want to position your brand as the solution. As such, it’s important that your company can be found by those who are looking—and the place people are looking is...
by Dr. Rick Goodman | Jul 6, 2016 | Business Success, Continuing Education, Integrated Marketing
People say that print journalism is dead—that it’s a thing of the past. But you know how the old saying goes: The past is never through with us; in fact, the past is never even the past. To put it differently, I’m not so sure that print writing doesn’t still have...
by Dr. Rick Goodman | Jun 15, 2016 | Business Success, Customer Loyalty, Customer Service, General, Integrated Marketing, Laws of Success, Leadership speaker, Leadership Success, Personal Success, Sales & Branding, Sales Success, Success and Prosperity, Technology
In the age of online commerce, you don’t actually get to speak with all of your customers face-to-face. In fact, you may not get to speak with any of them at all. That’s what makes your website so important. Your company website is sort of like an around-the-clock...
