by Dr. Rick Goodman | Nov 17, 2016 | Continuing Education, Integrated Marketing, Leadership Success, Sales & Branding
Whether you’re building your company’s first-ever website or simply giving a face lift to your old one, collaboration with your designer is key. You likely have a vision for how your new site should look, or at least some notion of how the site should reflect your...
by Dr. Rick Goodman | Nov 3, 2016 | Business Success, General, Integrated Marketing, Sales & Branding, Sales Success, Technology
What are the most significant days left on the 2016 calendar? There’s Thanksgiving, of course, and also Hanukah, Christmas, and New Year’s Eve. But don’t forget about the year’s big shopping days as well—Black Friday first, followed by Cyber Monday. The latter is the...
by Dr. Rick Goodman | Oct 21, 2016 | Business Success, Customer Service, Integrated Marketing, Sales & Branding, Sales Success
What’s the difference between a great experience with an accounting firm and a slightly dissatisfying one? The answer, according to most CPA clients, has little to do with the actual accounting work and everything to do with communication. Clients like to feel like...
by Dr. Rick Goodman | Oct 12, 2016 | Business Success, Integrated Marketing, Leadership Success, Sales & Branding, Sales Success
As a business owner, you probably understand the importance of producing content. You’ve certainly read all the articles about content marketing and its impact on the consumer, and you know that, in order to succeed in today’s world, your business has to develop its...
by Dr. Rick Goodman | Sep 22, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales & Branding
It’s no exaggeration to say that apps are critical to Internet use. Consider this: The average American now accesses the Web primarily through mobile devices, not desktop or laptop computers. Apps provide the most seamless possible mobile experience, streamlining...
by Dr. Rick Goodman | Aug 24, 2016 | General, Integrated Marketing, Millenials, Sales & Branding
It’s never been easier for companies large and small to hire people on a freelance basis. The Internet connects businesses to freelance entrepreneurs like never before—freelance artists, designers, writers, consultants, and more. Finding freelancers is simple, and...
