by Dr. Rick Goodman | Jul 20, 2016 | Business Success, General, Sales & Branding
Over the last several years, you’ve doubtless heard plenty about content marketing—the idea that original blog, video, podcast, and social media content can engage users and qualify leads. Content marketing can certainly be effective, but of course that’s contingent...
by Dr. Rick Goodman | Jul 14, 2016 | Business Success, Customer Service, Laws of Success, Sales & Branding
We truly live in a golden age of resources. For the business owner, there’s no limit as to what you can find, discover, and learn, simply by seeking it out on Google. This is certainly true of marketing resources. Social media sites, email marketing platforms, and...
by Dr. Rick Goodman | Jun 15, 2016 | Business Success, Customer Loyalty, Customer Service, General, Integrated Marketing, Laws of Success, Leadership speaker, Leadership Success, Personal Success, Sales & Branding, Sales Success, Success and Prosperity, Technology
In the age of online commerce, you don’t actually get to speak with all of your customers face-to-face. In fact, you may not get to speak with any of them at all. That’s what makes your website so important. Your company website is sort of like an around-the-clock...
by Dr. Rick Goodman | May 4, 2016 | Business Success, Integrated Marketing, Sales & Branding, Success and Prosperity
You may have never used Snapchat before; in fact, you may not have much idea what it even is, beyond the latest and greatest social media platform. You’ve probably seen that increasingly ubiquitous ghost icon, though—and hopefully you’re starting to realize that, even...
by Dr. Rick Goodman | Apr 20, 2016 | Business Success, General, Laws of Success, Leadership Success, Personal Development, Sales & Branding, Success and Prosperity
Culture has been one of the big corporate buzzwords in recent years, one that’s been embraced by large companies like Google and Amazon, but also the smaller brands that wish to emulate them. And truthfully, culture is something that impacts all of us: Even a business...
by Dr. Rick Goodman | Apr 13, 2016 | Business Success, Customer Relationships, Integrated Marketing, Leadership Success, Sales & Branding, Sales Success
Marketing isn’t something you achieve or possess; it’s something you do, on an ongoing basis. A good marketing campaign is subject to regular review, revision, and realignment—and the spring season is as good a time as any to check in on your law firm’s marketing...
