by Dr. Rick Goodman | Oct 21, 2015 | Business Success, Continuing Education, Sales & Branding
The practice of law can be a cutthroat business—and if you want your law firm to stand apart from the competition; you’re going to have to invest in some branding. You’re going to have to tell a story about your firm; to provide a hook with which consumers can...
by Dr. Rick Goodman | Oct 15, 2015 | Business Success, Continuing Education, Customer Service, Personal Development, Sales & Branding, Sales Success
Training your employees doesn’t just make them more proficient in what they do. It makes them more engaged. It helps them feel more valued, and thus happier at work. It shows that you’re investing in their future, and it empowers them to do their work confidently....
by Dr. Rick Goodman | Sep 30, 2015 | Continuing Education, Customer Service, Sales & Branding
It’s hard to overstate the importance of a website to a law firm. While it’s true that traditional marketing avenues, like the Yellow Pages and freeway billboards, still have value, they’re really no match for the power of Google. These days, it’s incredibly easy for...
by Dr. Rick Goodman | Sep 22, 2015 | Continuing Education, Sales & Branding, Sales Success
Can social media marketing provide small business owners a significant return on their investment? You’d better believe it can—assuming, of course, that you’re investing wisely. One of the biggest investments you will make in social media marketing is the investment...
by Dr. Rick Goodman | Sep 2, 2015 | Business Success, General, Personal Success, Sales & Branding, Sales Success
There are a lot of law firms in the world—so why should anyone choose yours? In some ways, that’s the fundamental question that all marketing seeks to answer, but the problem of distinction is all the more acute for young firms. When you’re just starting out, you’re...
by Dr. Rick Goodman | Aug 27, 2015 | Business Success, Customer Service, Personal Success, Sales & Branding, Sales Success
Cold calling isn’t necessarily anyone’s favorite part of business ownership—but even in the days of inbound marketing and online commerce, cold calling remains a necessity. Hopefully, you have a team of sales professionals who are comfortable with the cold call, and...
