by Dr. Rick Goodman | Aug 21, 2015 | Business Success, Customer Service, Sales & Branding
Your law office is more than just a workspace; it’s also an important component in your corporate branding. So while you certainly want to have a space that lends itself to collaboration and to productivity, you also need to think of your law office like you would a...
by Dr. Rick Goodman | Jul 29, 2015 | Business Success, Continuing Education, Customer Service, Human Resources, Personal Development, Personal Success, Sales & Branding, Sales Success
Do you find seminar and workshop attendance to be helpful for your own professional enrichment—or do you generally find it to be a waste of your time? Do you learn interesting things that you can actually apply to your daily professional life—or is it purely...
by Dr. Rick Goodman | Jul 15, 2015 | Business Success, Customer Service, Personal Development, Sales & Branding, Sales Success
Customer service is an essential for business success. You won’t grow your business unless you bring in new customers—and you won’t win over customers unless you can provide them with a consistently positive experience. That’s one of the reasons why ACES provides so...
by Dr. Rick Goodman | Jul 9, 2015 | Business Success, Sales & Branding
How can accountants use the latest digital marketing tools and techniques to engage their clients and foster meaningful, ongoing dialogue and customer loyalty? The answer lies in understanding just how vastly marketing has changed in recent years. The Internet has not...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | Jun 25, 2015 | Business Success, Continuing Education, Sales & Branding
These days, most businesses have engaged in some form of social media marketing—but some face steeper challenges than others. Case in point: Law firms can benefit greatly from embracing social networking as a marketing avenue, yet they also face some significant risks...
