by Dr. Rick Goodman | Jun 3, 2015 | Continuing Education, Sales & Branding, Sales Success
It doesn’t matter what kind of small business you run: A plumbing company, a marketing firm, an accounting office, or a dental practice. If you’re not also in the publishing business, then you’re missing out on some significant opportunities for lead generation,...
by Dr. Rick Goodman | May 27, 2015 | Business Success, Continuing Education, Personal Development, Personal Success, Sales & Branding
In recent weeks we’ve blogged about the different ways in which employee training can benefit a company—through increased retention, through team cohesion, and more. But of course, we’ve left room for an important question: Supposing your company decides to invest in...
by Dr. Rick Goodman | May 15, 2015 | Continuing Education, Customer Service, Human Resources, Personal Development, Sales & Branding
Most business leaders will at least pay lip service to the notion of team training—but when push comes to shove, how many are actually willing to invest in it? You can talk about the benefits of training all day every day, but many business owners are reluctant to...
by Dr. Rick Goodman | Mar 25, 2015 | Continuing Education, Sales & Branding, Sales Success
If you spend any time at all reading marketing blogs, then you’re surely familiar with the term content marketing—but do you really know what it means, and all that it entails? Content marketing is sometimes described as selling without selling. The idea here is that...
by Dr. Rick Goodman | Feb 18, 2015 | Business Success, Continuing Education, Sales & Branding, Sales Success
What’s the difference between a great business and a great idea for a business? The answer, in many ways, is sales. Having a great business concept is fine, but until you can actually make money off it—until you can convert people into paying customers—the concept...
by Dr. Rick Goodman | Jan 12, 2015 | Business Success, Continuing Education, Customer Service, Human Resources, Sales & Branding, Sales Success
LEGAL Understanding UCC Article 9 Foreclosures 90 min, 1 pm ET January 22 Presenter: Hugh McCullough, Davis Wright Tremaine LLP Credits: CAC, CBC, CLE, CPE Learn how lenders can use their rights under UCC Article 9 to successfully collect on defaulted obligations....
