by Dr. Rick Goodman | Nov 3, 2016 | Business Success, General, Integrated Marketing, Sales & Branding, Sales Success, Technology
What are the most significant days left on the 2016 calendar? There’s Thanksgiving, of course, and also Hanukah, Christmas, and New Year’s Eve. But don’t forget about the year’s big shopping days as well—Black Friday first, followed by Cyber Monday. The latter is the...
by Dr. Rick Goodman | Oct 21, 2016 | Business Success, Customer Service, Integrated Marketing, Sales & Branding, Sales Success
What’s the difference between a great experience with an accounting firm and a slightly dissatisfying one? The answer, according to most CPA clients, has little to do with the actual accounting work and everything to do with communication. Clients like to feel like...
by Dr. Rick Goodman | Oct 12, 2016 | Business Success, Integrated Marketing, Leadership Success, Sales & Branding, Sales Success
As a business owner, you probably understand the importance of producing content. You’ve certainly read all the articles about content marketing and its impact on the consumer, and you know that, in order to succeed in today’s world, your business has to develop its...
by Dr. Rick Goodman | Aug 18, 2016 | Business Success, Customer Relationships, Integrated Marketing, Laws of Success, Sales Success
Over the last few years, I’ve become a real advocate for content marketing. I’ve seen for myself how effective it can be when done right. I’ve seen the results, both on my own behalf and on behalf of other brands. And along the way, I’ve noticed that content marketing...
by Dr. Rick Goodman | Aug 16, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales Success
Visibility is key for any business: Consumers are out there looking for answers to their problems, and you want to position your brand as the solution. As such, it’s important that your company can be found by those who are looking—and the place people are looking is...
by Dr. Rick Goodman | Jul 28, 2016 | Business Success, Continuing Education, Laws of Success, Sales Success
Often, people become entrepreneurs because they are passionate about a particular product; because they are bored with the nine-to-five life; or because they want a lifestyle that affords them a bit more freedom and flexibility. All are perfectly valid reasons to...
