by Dr. Rick Goodman | Apr 28, 2015 | Continuing Education, Financial Success, Sales Success
Maybe you’ve never been to business school and maybe you don’t exactly have a head for numbers. None of that should prevent you from enthusiastically following your dream and launching your own business! However, it’s important to be aware of your limitations: All...
by Dr. Rick Goodman | Apr 9, 2015 | Business Success, Human Resources, Sales Success
It’s one of the hallmarks of the modern human resources department: A job applicant may have all the resume items, all the experience, all the career milestones you’re looking for. He might be, on paper, an ideal candidate—and yet, he might also be a terrible choice...
by Dr. Rick Goodman | Mar 25, 2015 | Continuing Education, Sales & Branding, Sales Success
If you spend any time at all reading marketing blogs, then you’re surely familiar with the term content marketing—but do you really know what it means, and all that it entails? Content marketing is sometimes described as selling without selling. The idea here is that...
by Dr. Rick Goodman | Feb 18, 2015 | Business Success, Continuing Education, Sales & Branding, Sales Success
What’s the difference between a great business and a great idea for a business? The answer, in many ways, is sales. Having a great business concept is fine, but until you can actually make money off it—until you can convert people into paying customers—the concept...
by Dr. Rick Goodman | Feb 5, 2015 | Business Success, Continuing Education, Sales Success
There are a number of reasons to invest in continuing education and onsite training for your marketing and sales team. Here’s one of the big ones: Marketing is changing all the time. So much of it hinges on social media and search engine algorithms that it’s entirely...
by Dr. Rick Goodman | Jan 12, 2015 | Business Success, Continuing Education, Customer Service, Human Resources, Sales & Branding, Sales Success
LEGAL Understanding UCC Article 9 Foreclosures 90 min, 1 pm ET January 22 Presenter: Hugh McCullough, Davis Wright Tremaine LLP Credits: CAC, CBC, CLE, CPE Learn how lenders can use their rights under UCC Article 9 to successfully collect on defaulted obligations....
