by Dr. Rick Goodman | Dec 8, 2016 | Business Success, Laws of Success, Success and Prosperity
The holiday season can be tricky. On the one hand, it’s one of the busiest times of the year for many companies—depending on the products and services you sell. On the other hand, distractions abound, and it can be hard to stay motivated when there is a new party or...
by Dr. Rick Goodman | Dec 1, 2016 | Business Success, Continuing Education, Personal Development, Success and Prosperity
For accountants, no two career paths are ever quite the same. There are plenty of places you can turn for work, but for many accountants, the dream is to work for a major firm—if not one of the Big 4, then at least a larger CPA firm that plays on roughly the same...
by Dr. Rick Goodman | Nov 23, 2016 | Business Success, General, Millenials, Personal Development, Personal Success, Success and Prosperity
The elevator pitch is one of the most valuable marketing assets your company will ever have. Being able to convey what you do—what unique value proposition you offer—in 30 seconds or less is critical, because frankly, 30 seconds is all a lot of people will be willing...
by Dr. Rick Goodman | Sep 14, 2016 | Business Success, Customer Relationships, Millenials, Success and Prosperity
Get ready to feel old. Just as some of us are starting to wrap our brains around the so-called millennial generation—who they are, what they bring to the table, how to engage with them effectively—it’s already time to start considering the next generation, Generation...
by Dr. Rick Goodman | Jun 15, 2016 | Business Success, Customer Loyalty, Customer Service, General, Integrated Marketing, Laws of Success, Leadership speaker, Leadership Success, Personal Success, Sales & Branding, Sales Success, Success and Prosperity, Technology
In the age of online commerce, you don’t actually get to speak with all of your customers face-to-face. In fact, you may not get to speak with any of them at all. That’s what makes your website so important. Your company website is sort of like an around-the-clock...
by Dr. Rick Goodman | Jun 2, 2016 | Business Success, General, Human Resources, Laws of Success, Leadership Success, Personal Success, Success and Prosperity
Leaders, managers, and small business owners never have a dearth of things to do. There are projects to be tackled, customers to serve, and teams to lead. Here’s a funny thing about human nature, though: No matter how much work there is to do, it’s always easy for us...
