Description
Learn sustainable marketing and sales practices to build and maintain more accelerated, predictable, and sustainable revenue performance.
The promise of digital and inbound marketing and, more recently, AI suggest a panacea for modern marketing and sales and lead generation. Yet, for many businesses, these fads dont work, and the shelf life for these winning tactics is short. Sustainable revenue performance comes down to a longterm commitment to a set of core marketing, sales, and customer success fundamentals.
This presentation will outline the shifting sands of these nolose tactics and why they often fail in the long term. He will introduce Revenue Architecture a set of sustainable marketing and sales practices to build and maintain more accelerated, predictable, and sustainable revenue performance.
Date: 2023-11-14 Start Time: 1:00 PM ET End Time: 2:05 PM ET
Learning Objectives
* You will be able to describe a longtermoriented, sustainable, saleable entity.
* You will be able to discuss the outmoded philosophy of spending first, and revenue second.
* You will be able to recognize and eliminate randomness and create more predictability.
* You will be able to review the processes to allow more freedom for you and your executive team.