Description
Learn where to start with your marketing plan as well as explore 4 ways to market on a dime.To be a real marketing superhero, you have to get the work done and make sure it works. While that sounds simple, just getting the work done can feel like a mountain of whats and ifs. This program will share the tips and tools used every day to help with the whats plus in addition tackle the 4 big ifs. It will look at where to start with your marketing plan as well as explore 4 ways to market on a dime. The topic will cover important answers to the 4 big ifs of marketing and also give you a brief introduction to reviewing marketing data.
Date: 2023-12-07 Start Time: End Time:
Learning Objectives
To Be a Real Marketing Superhero
• Get the Work Done
• Make Sure It Worked
Assets and Strengths Equals Your Marketing Plan
• Assets Discovery
• Leveraging Assets
Before You Just Start Creating Your Marketing Willy Nilly
• Set Goals
• Know What Success Looks Like
• Create Buyer Personas – Commonly Called Ideal Customer Avatars
How to Get the Work Done
• Processes for the Win
• Process Examples
If You Do Nothing Else You Need to:
• Add Things to Your Site 4 Times a Month – Blogs, Projects, FAQ
• Leverage Automated Emails
• Jump Into Social Media
If You Can Only Invest in One Thing- Make Sure Your Website IsnT Crap
• Make Sure Its Mobile Friendly – Go Test Your Site Here
• It Must Be Fast
• Create a Page for Each of Your Services
• Use Actual Photos of Your Company
• Install Google Analytics and Google Webmaster Tools
• You Need a Privacy Policy
If You Need to Talk to Past Customers
• Send Them a Letter
• Send Them an Email From Someone They Know
• Use Video to Communicate a Tough to Understand Content – Loom
If Your Target Audience Is Specific Try…
• Event Marketing
Monica Pitts-MayeCreate Design
