Solution Selling – Are You a Consultant or a Vendor?

$99.00

SKU: 406101

Description

Learn to provide solutions to your customers for the best experience possible.
In our fastpaced, hightech, everevolving world the speed of change and decision making is getting faster, the level of competition fiercer, and adversity, ambiguity is striking harder than ever. As this is the current and future state of our world, it is imperative that sales personnel break through the clutter to clearly understand customer needs. Only then can they build relevant solutions that meet those respective customer needs. The ability to be that effective problem solver for your customers in a world of constant disruption can provide a true competitive advantage and determine the longterm success of any individual and company. This information provides insights on how you can be viewed by customers as a consultant who provides relevant solutions rather than simply a vendor whose primary focus is on price.

Date: 2020-08-04 Start Time: 1:00 PM ET End Time: 2:00 PM ET

Learning Objectives

What Does Harley-Davidson® Sell?
• Creating a Point of Differentiation in the Eyes of Your Customer
• Making Emotional Connections

What Is a Consultant? What Is a Vendor?
• Consultants Sell Solutions; Vendors Sell Commodities
• Consultants Are Viewed for the Value They Bring; Vendors Viewed for Lowest Price
• Consultants Create Long-Term Loyal Customers; Vendors Create Transactional Relationships

Discovery of Client Needs and Issues to Solve
• It’s Not Always About Price
• Discovery Buckets
• Getting to the KDM

Aligning Relevant Solutions to Customer Problems
• Discovery Phase and Alignment
• Features Are Great, Solutions Are Better

Execution • the Forgotten Step
• The Sale Isn’t Over at the Close
• Setting the Stage for a Long-Term Loyal Relationship
• Word of Mouth Prospecting Advantage

Steve Gavatorta-Steve Gavatorta Group