Description
Learn to create images that motivate others and capture attention.Visual literacy, communication and persuasion are key to business today. Why? Because no one reads anymore. They skim. They meme. They post pictures of their cat. Compelling images are key to reaching new customers and maintaining the customers you have. But what makes an image compelling? You don’t have to be an artist to use images effectively you only need to know what you are doing. In this workshop, you’ll learn the hidden emotional hooks in images that capture attention, how to create images that motivate others and tips to create compelling presentations that motivate change.
Date: 2024-10-23 Start Time: End Time:
Learning Objectives
Overview
• Images Are Vital to Business Today.
• Who I Am? IM a Filmmaker and Teacher Whos Been Using These Techniques to Create Programs That You Want to Watch Even When YouRe Tired and Distracted
Bad Images Matter
• Examples of Bad and Good Presentations and Images
Guiding the Eye Through an Image
• The 6 Priorities That Determine Where the Eye Looks First
Images Emphasize Emotions
• Camera Framing
• Camera Position
• Talent Positioning
Presentation Tips
• Persuasion Is a Choice
• How to Communicate With an Audience
• Rehearsal and Speaking Tips
• The Importance of the Call to Action
Conclusion
• Summarizing Todays Talk With Suggestions on Where to Go Next
IAAP ,Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.
Larry Jordan-Larry Jordan & Associates, Inc
