by Dr. Rick Goodman | Oct 21, 2016 | Business Success, Customer Service, Integrated Marketing, Sales & Branding, Sales Success
What’s the difference between a great experience with an accounting firm and a slightly dissatisfying one? The answer, according to most CPA clients, has little to do with the actual accounting work and everything to do with communication. Clients like to feel like...
by Dr. Rick Goodman | Aug 24, 2016 | General, Integrated Marketing, Millenials, Sales & Branding
It’s never been easier for companies large and small to hire people on a freelance basis. The Internet connects businesses to freelance entrepreneurs like never before—freelance artists, designers, writers, consultants, and more. Finding freelancers is simple, and...
by Dr. Rick Goodman | Nov 18, 2015 | Continuing Education, Customer Service, Human Resources, Personal Development, Personal Success, Sales Success
Does multitasking make you more efficient? Not necessarily. While it is sometimes necessary to do several different things at once, there is compelling research that suggests a divided attention span begets low-quality work and less overall productivity. By focusing...
by Dr. Rick Goodman | Sep 30, 2015 | Continuing Education, Customer Service, Sales & Branding
It’s hard to overstate the importance of a website to a law firm. While it’s true that traditional marketing avenues, like the Yellow Pages and freeway billboards, still have value, they’re really no match for the power of Google. These days, it’s incredibly easy for...
by Dr. Rick Goodman | Sep 17, 2015 | Business Success, Continuing Education, Customer Service, Personal Development
The most effective forms of employee development tend to happen on the job—in the actual workplace. Being in a work environment brings focus and seriousness to the training process, and also emphasizes the practicality of it. Employees who learn while they are at work...
