by Dr. Rick Goodman | Sep 2, 2015 | Business Success, General, Personal Success, Sales & Branding, Sales Success
There are a lot of law firms in the world—so why should anyone choose yours? In some ways, that’s the fundamental question that all marketing seeks to answer, but the problem of distinction is all the more acute for young firms. When you’re just starting out, you’re...
by Dr. Rick Goodman | Aug 27, 2015 | Business Success, Customer Service, Personal Success, Sales & Branding, Sales Success
Cold calling isn’t necessarily anyone’s favorite part of business ownership—but even in the days of inbound marketing and online commerce, cold calling remains a necessity. Hopefully, you have a team of sales professionals who are comfortable with the cold call, and...
by Dr. Rick Goodman | Aug 21, 2015 | Business Success, Customer Service, Sales & Branding
Your law office is more than just a workspace; it’s also an important component in your corporate branding. So while you certainly want to have a space that lends itself to collaboration and to productivity, you also need to think of your law office like you would a...
by Dr. Rick Goodman | Jul 9, 2015 | Business Success, Sales & Branding
How can accountants use the latest digital marketing tools and techniques to engage their clients and foster meaningful, ongoing dialogue and customer loyalty? The answer lies in understanding just how vastly marketing has changed in recent years. The Internet has not...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
