by Dr. Rick Goodman | Jun 25, 2015 | Business Success, Continuing Education, Sales & Branding
These days, most businesses have engaged in some form of social media marketing—but some face steeper challenges than others. Case in point: Law firms can benefit greatly from embracing social networking as a marketing avenue, yet they also face some significant risks...
by Dr. Rick Goodman | Jun 19, 2015 | Business Success, Continuing Education, Human Resources
Is the ability to communicate clearly something you’re born with, or something you learn? It’s probably a little bit of both. Some people are just naturally better communicators than others. At the same time, communication skills can be honed, fostered, and refined....
by Dr. Rick Goodman | Jun 10, 2015 | Continuing Education
What’s the difference between a great idea for a business and an actual great business? Simple: Sales. Your sales team is the backbone of your company; without them, you don’t have a business, but just the shell of a business, the outline of a business—the idea of a...
by Dr. Rick Goodman | May 15, 2015 | Continuing Education, Customer Service, Human Resources, Personal Development, Sales & Branding
Most business leaders will at least pay lip service to the notion of team training—but when push comes to shove, how many are actually willing to invest in it? You can talk about the benefits of training all day every day, but many business owners are reluctant to...
by Dr. Rick Goodman | Mar 25, 2015 | Continuing Education, Sales & Branding, Sales Success
If you spend any time at all reading marketing blogs, then you’re surely familiar with the term content marketing—but do you really know what it means, and all that it entails? Content marketing is sometimes described as selling without selling. The idea here is that...
