by Dr. Rick Goodman | Nov 17, 2016 | Continuing Education, Integrated Marketing, Leadership Success, Sales & Branding
Whether you’re building your company’s first-ever website or simply giving a face lift to your old one, collaboration with your designer is key. You likely have a vision for how your new site should look, or at least some notion of how the site should reflect your...
by Dr. Rick Goodman | Jul 20, 2016 | Business Success, General, Sales & Branding
Over the last several years, you’ve doubtless heard plenty about content marketing—the idea that original blog, video, podcast, and social media content can engage users and qualify leads. Content marketing can certainly be effective, but of course that’s contingent...
by Dr. Rick Goodman | Oct 21, 2015 | Business Success, Continuing Education, Sales & Branding
The practice of law can be a cutthroat business—and if you want your law firm to stand apart from the competition; you’re going to have to invest in some branding. You’re going to have to tell a story about your firm; to provide a hook with which consumers can...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
