by Dr. Rick Goodman | Nov 17, 2016 | Continuing Education, Integrated Marketing, Leadership Success, Sales & Branding
Whether you’re building your company’s first-ever website or simply giving a face lift to your old one, collaboration with your designer is key. You likely have a vision for how your new site should look, or at least some notion of how the site should reflect your...
by Dr. Rick Goodman | Aug 30, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Imagine this: There’s a man who needs legal help. He’s never engaged a law firm before, and isn’t entirely sure which attorneys to hire. So how does he decide? There are a lot of factors he might consider, but a lot of them are going to boil down to what he reads on...
by Dr. Rick Goodman | Jul 14, 2016 | Business Success, Customer Service, Laws of Success, Sales & Branding
We truly live in a golden age of resources. For the business owner, there’s no limit as to what you can find, discover, and learn, simply by seeking it out on Google. This is certainly true of marketing resources. Social media sites, email marketing platforms, and...
by Dr. Rick Goodman | May 4, 2016 | Business Success, Integrated Marketing, Sales & Branding, Success and Prosperity
You may have never used Snapchat before; in fact, you may not have much idea what it even is, beyond the latest and greatest social media platform. You’ve probably seen that increasingly ubiquitous ghost icon, though—and hopefully you’re starting to realize that, even...
by Dr. Rick Goodman | Sep 30, 2015 | Continuing Education, Customer Service, Sales & Branding
It’s hard to overstate the importance of a website to a law firm. While it’s true that traditional marketing avenues, like the Yellow Pages and freeway billboards, still have value, they’re really no match for the power of Google. These days, it’s incredibly easy for...
