by Dr. Rick Goodman | Jul 14, 2016 | Business Success, Customer Service, Laws of Success, Sales & Branding
We truly live in a golden age of resources. For the business owner, there’s no limit as to what you can find, discover, and learn, simply by seeking it out on Google. This is certainly true of marketing resources. Social media sites, email marketing platforms, and...
by Dr. Rick Goodman | Jul 6, 2016 | Business Success, Continuing Education, Integrated Marketing
People say that print journalism is dead—that it’s a thing of the past. But you know how the old saying goes: The past is never through with us; in fact, the past is never even the past. To put it differently, I’m not so sure that print writing doesn’t still have...
by Dr. Rick Goodman | Jun 15, 2016 | Business Success, Customer Loyalty, Customer Service, General, Integrated Marketing, Laws of Success, Leadership speaker, Leadership Success, Personal Success, Sales & Branding, Sales Success, Success and Prosperity, Technology
In the age of online commerce, you don’t actually get to speak with all of your customers face-to-face. In fact, you may not get to speak with any of them at all. That’s what makes your website so important. Your company website is sort of like an around-the-clock...
by Dr. Rick Goodman | Jan 29, 2016 | Continuing Education, Personal Development, Sales & Branding
Here’s something that you might find mildly surprising: Google is always changing. In fact, Google’s algorithms change, on average, hundreds of times every year. Meanwhile, anyone who has ever used social media understands that Facebook, Twitter, and their ilk are by...
by Dr. Rick Goodman | Sep 30, 2015 | Continuing Education, Customer Service, Sales & Branding
It’s hard to overstate the importance of a website to a law firm. While it’s true that traditional marketing avenues, like the Yellow Pages and freeway billboards, still have value, they’re really no match for the power of Google. These days, it’s incredibly easy for...
