by Dr. Rick Goodman | Sep 22, 2015 | Continuing Education, Sales & Branding, Sales Success
Can social media marketing provide small business owners a significant return on their investment? You’d better believe it can—assuming, of course, that you’re investing wisely. One of the biggest investments you will make in social media marketing is the investment...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | Jun 25, 2015 | Business Success, Continuing Education, Sales & Branding
These days, most businesses have engaged in some form of social media marketing—but some face steeper challenges than others. Case in point: Law firms can benefit greatly from embracing social networking as a marketing avenue, yet they also face some significant risks...
