by Dr. Rick Goodman | Aug 18, 2016 | Business Success, Customer Relationships, Integrated Marketing, Laws of Success, Sales Success
Over the last few years, I’ve become a real advocate for content marketing. I’ve seen for myself how effective it can be when done right. I’ve seen the results, both on my own behalf and on behalf of other brands. And along the way, I’ve noticed that content marketing...
by Dr. Rick Goodman | May 11, 2016 | Business Success, Customer Loyalty, Customer Relationships, Customer Service
Every business owner loves receiving positive feedback. A glowing customer review, left on a site like Yelp, Facebook, or Angie’s List, can be an incredible affirmation. A negative review, meanwhile, tends to sting a little bit. Regardless of the tone or content of an...
by Dr. Rick Goodman | Aug 13, 2015 | Business Success, Customer Service, Financial Success, Human Resources, Sales Success
Today’s consumers are, in many ways, more demanding than ever. They don’t just want a superior product or an exemplary service. They want personalized attention. They want connection. They want to feel like they’re being valued—and that is as true for your accounting...
