by Dr. Rick Goodman | Aug 30, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Imagine this: There’s a man who needs legal help. He’s never engaged a law firm before, and isn’t entirely sure which attorneys to hire. So how does he decide? There are a lot of factors he might consider, but a lot of them are going to boil down to what he reads on...
by Dr. Rick Goodman | Oct 21, 2015 | Business Success, Continuing Education, Sales & Branding
The practice of law can be a cutthroat business—and if you want your law firm to stand apart from the competition; you’re going to have to invest in some branding. You’re going to have to tell a story about your firm; to provide a hook with which consumers can...
