by Dr. Rick Goodman | Aug 30, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Imagine this: There’s a man who needs legal help. He’s never engaged a law firm before, and isn’t entirely sure which attorneys to hire. So how does he decide? There are a lot of factors he might consider, but a lot of them are going to boil down to what he reads on...
by Dr. Rick Goodman | Apr 13, 2016 | Business Success, Customer Relationships, Integrated Marketing, Leadership Success, Sales & Branding, Sales Success
Marketing isn’t something you achieve or possess; it’s something you do, on an ongoing basis. A good marketing campaign is subject to regular review, revision, and realignment—and the spring season is as good a time as any to check in on your law firm’s marketing...
