by Dr. Rick Goodman | Oct 26, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Every business wants its company to be prominently featured in Google search results, and Google, in turn, wants to provide users with relevant search result listings. For businesses to achieve their goal, it’s really just a matter of helping Google achieve its...
by Dr. Rick Goodman | Oct 21, 2016 | Business Success, Customer Service, Integrated Marketing, Sales & Branding, Sales Success
What’s the difference between a great experience with an accounting firm and a slightly dissatisfying one? The answer, according to most CPA clients, has little to do with the actual accounting work and everything to do with communication. Clients like to feel like...
by Dr. Rick Goodman | Sep 22, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales & Branding
It’s no exaggeration to say that apps are critical to Internet use. Consider this: The average American now accesses the Web primarily through mobile devices, not desktop or laptop computers. Apps provide the most seamless possible mobile experience, streamlining...
by Dr. Rick Goodman | Aug 30, 2016 | Business Success, Continuing Education, Integrated Marketing, Technology
Imagine this: There’s a man who needs legal help. He’s never engaged a law firm before, and isn’t entirely sure which attorneys to hire. So how does he decide? There are a lot of factors he might consider, but a lot of them are going to boil down to what he reads on...
by Dr. Rick Goodman | Aug 18, 2016 | Business Success, Customer Relationships, Integrated Marketing, Laws of Success, Sales Success
Over the last few years, I’ve become a real advocate for content marketing. I’ve seen for myself how effective it can be when done right. I’ve seen the results, both on my own behalf and on behalf of other brands. And along the way, I’ve noticed that content marketing...
