by Dr. Rick Goodman | Mar 25, 2015 | Continuing Education, Sales & Branding, Sales Success
If you spend any time at all reading marketing blogs, then you’re surely familiar with the term content marketing—but do you really know what it means, and all that it entails? Content marketing is sometimes described as selling without selling. The idea here is that...
by Dr. Rick Goodman | Feb 5, 2015 | Business Success, Continuing Education, Sales Success
There are a number of reasons to invest in continuing education and onsite training for your marketing and sales team. Here’s one of the big ones: Marketing is changing all the time. So much of it hinges on social media and search engine algorithms that it’s entirely...
