by Dr. Rick Goodman | Apr 13, 2016 | Business Success, Customer Relationships, Integrated Marketing, Leadership Success, Sales & Branding, Sales Success
Marketing isn’t something you achieve or possess; it’s something you do, on an ongoing basis. A good marketing campaign is subject to regular review, revision, and realignment—and the spring season is as good a time as any to check in on your law firm’s marketing...
by Dr. Rick Goodman | Feb 5, 2015 | Business Success, Continuing Education, Sales Success
There are a number of reasons to invest in continuing education and onsite training for your marketing and sales team. Here’s one of the big ones: Marketing is changing all the time. So much of it hinges on social media and search engine algorithms that it’s entirely...