by Dr. Rick Goodman | Aug 16, 2016 | Business Success, Continuing Education, Integrated Marketing, Sales Success
Visibility is key for any business: Consumers are out there looking for answers to their problems, and you want to position your brand as the solution. As such, it’s important that your company can be found by those who are looking—and the place people are looking is...
by Dr. Rick Goodman | Jul 20, 2016 | Business Success, General, Sales & Branding
Over the last several years, you’ve doubtless heard plenty about content marketing—the idea that original blog, video, podcast, and social media content can engage users and qualify leads. Content marketing can certainly be effective, but of course that’s contingent...
by Dr. Rick Goodman | Jul 14, 2016 | Business Success, Customer Service, Laws of Success, Sales & Branding
We truly live in a golden age of resources. For the business owner, there’s no limit as to what you can find, discover, and learn, simply by seeking it out on Google. This is certainly true of marketing resources. Social media sites, email marketing platforms, and...
by Dr. Rick Goodman | Jul 6, 2016 | Business Success, Continuing Education, Integrated Marketing
People say that print journalism is dead—that it’s a thing of the past. But you know how the old saying goes: The past is never through with us; in fact, the past is never even the past. To put it differently, I’m not so sure that print writing doesn’t still have...
by Dr. Rick Goodman | Jun 15, 2016 | Business Success, Customer Loyalty, Customer Service, General, Integrated Marketing, Laws of Success, Leadership speaker, Leadership Success, Personal Success, Sales & Branding, Sales Success, Success and Prosperity, Technology
In the age of online commerce, you don’t actually get to speak with all of your customers face-to-face. In fact, you may not get to speak with any of them at all. That’s what makes your website so important. Your company website is sort of like an around-the-clock...
