by Dr. Rick Goodman | Oct 21, 2015 | Business Success, Continuing Education, Sales & Branding
The practice of law can be a cutthroat business—and if you want your law firm to stand apart from the competition; you’re going to have to invest in some branding. You’re going to have to tell a story about your firm; to provide a hook with which consumers can...
by Dr. Rick Goodman | Aug 27, 2015 | Business Success, Customer Service, Personal Success, Sales & Branding, Sales Success
Cold calling isn’t necessarily anyone’s favorite part of business ownership—but even in the days of inbound marketing and online commerce, cold calling remains a necessity. Hopefully, you have a team of sales professionals who are comfortable with the cold call, and...
by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | Feb 18, 2015 | Business Success, Continuing Education, Sales & Branding, Sales Success
What’s the difference between a great business and a great idea for a business? The answer, in many ways, is sales. Having a great business concept is fine, but until you can actually make money off it—until you can convert people into paying customers—the concept...
