by Dr. Rick Goodman | Jun 30, 2015 | Business Success, Continuing Education, Customer Service, Sales & Branding
They say that content marketing is all about relationships. Whereas traditional marketing is all about a brand talking at customers, content marketing is about enjoying a dialogue with them. This is all very true, and comes with some heavy implications. Among them: If...
by Dr. Rick Goodman | Jun 10, 2015 | Continuing Education
What’s the difference between a great idea for a business and an actual great business? Simple: Sales. Your sales team is the backbone of your company; without them, you don’t have a business, but just the shell of a business, the outline of a business—the idea of a...
by Dr. Rick Goodman | May 20, 2015 | Continuing Education
We’ve blogged before about some of the reasons to invest in training for your team—but today, we want to dive into one of those reasons in greater depth: Investing in team training is perhaps the best way to improve employee retention at your office. Your employees...
by Dr. Rick Goodman | Apr 28, 2015 | Continuing Education, Financial Success, Sales Success
Maybe you’ve never been to business school and maybe you don’t exactly have a head for numbers. None of that should prevent you from enthusiastically following your dream and launching your own business! However, it’s important to be aware of your limitations: All...
by Dr. Rick Goodman | Mar 25, 2015 | Continuing Education, Sales & Branding, Sales Success
If you spend any time at all reading marketing blogs, then you’re surely familiar with the term content marketing—but do you really know what it means, and all that it entails? Content marketing is sometimes described as selling without selling. The idea here is that...
