by Dr. Rick Goodman | Sep 14, 2016 | Business Success, Customer Relationships, Millenials, Success and Prosperity
Get ready to feel old. Just as some of us are starting to wrap our brains around the so-called millennial generation—who they are, what they bring to the table, how to engage with them effectively—it’s already time to start considering the next generation, Generation...
by Dr. Rick Goodman | May 4, 2016 | Business Success, Integrated Marketing, Sales & Branding, Success and Prosperity
You may have never used Snapchat before; in fact, you may not have much idea what it even is, beyond the latest and greatest social media platform. You’ve probably seen that increasingly ubiquitous ghost icon, though—and hopefully you’re starting to realize that, even...
by Dr. Rick Goodman | Jan 29, 2016 | Continuing Education, Personal Development, Sales & Branding
Here’s something that you might find mildly surprising: Google is always changing. In fact, Google’s algorithms change, on average, hundreds of times every year. Meanwhile, anyone who has ever used social media understands that Facebook, Twitter, and their ilk are by...
by Dr. Rick Goodman | Dec 28, 2015 | Continuing Education, Customer Service, Sales & Branding, Sales Success
In the early days of Facebook, business owners could gain visibility for their brand—and communicate freely with their clients and customers—simply by posting status updates or good, informative content. Nowadays, things aren’t quite so simple. Businesses can still...
by Dr. Rick Goodman | Sep 22, 2015 | Continuing Education, Sales & Branding, Sales Success
Can social media marketing provide small business owners a significant return on their investment? You’d better believe it can—assuming, of course, that you’re investing wisely. One of the biggest investments you will make in social media marketing is the investment...
